Aussie Web Directory

August 17, 2010

Repairing Flooded Carpet: A cheap job is a good job right? Wrong….

Filed under: Interesting — Bradley Fraser @ 2:40 pm

Don’t let an amateur 24 hour carpet cleaner come to repair your carpets damaged by water. These are the worries you have to be watchful of:

Overcharging. An amateur water restoration technician may fill the job up with superfluous inclusions. E.g. using dehumidification for drying the flooded carpets when it is not needed.

Correct equipment. They might use equipment from hire places to dry the carpet. This is permissible, but an established water damage professional will own all their equipment to enable a speedy response and hopefully a better value job.

Does not have a proper moisture metre. If they don’t have the choice moisture meter, they will not be able to tell if the carpet is dry enough. This enhances the danger of mould growth in the future. Removal of the mould would then be required in the future.

Specialisation. There are many “Carpet Cleaners” in this industry who do water damage repair jobs on the “side.” i.e. they aren’t those who do this kind of task often. Be wary of this. Restoring a carpet is an art. Reinstalling carpets on the gripper strips should be done by a professional, otherwise the carpet can be damaged beyond repair.

You could be wondering, how do I decide on a credible Flood Restoration techinician? Below I have selected some things to check for when you are calling around for a carpet flood damage business:

How big is their Yellow Pages ad: This can be a sign of how much business they are doing already. A full-size Yellow Pages ad slot can cost about $50 000. If they have invested in a big ad, you get some expectation that they will deliver the goods.

Where do they show in Google? The higher they rate in Google, the more click-ins there are for that business.

What Qualifications do they have? The foundational qualification they need is a IICRC qualification of Applied Structural Drying and Water Damage Restoration.

Do Insurance companies use them for their own water damage jobs? This is a great indicator. If insurance companies source them, the business is bound to be excellent at their skill. Insurance companies will use the providers that provide them the better value for money.

What Equipment do they have? They should own at minimum 100 Air movers. If they own this many, this probably means they have been up and running for a good while. Our business took 8 years to acquire that many wet carpet drying air movers.

What type of commitment can you get from them by calling over the phone? Ask if you can pin them down to a set fee for water extraction, water removal and initial inspection. If they won’t give you a fee for only this, you know they are not interested in serving you, so go elsewhere.

Response Time – Our Water Damage business in Brisbane is committed to a 59 minute response time for a water damage emergency. The restoration needs to be done ASAP. Mould can appear in a 24 hour period.

If you stick to these tips you are sure to find a Flood Damage Restoration technician who can get the job done right.

If you have carpet water damage Brisbane, call us for flooded wet carpet drying. Brisbane storm season is approaching and you may need storm damage carpet cleaning. Brisbane and surrounding areas serviced.

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August 12, 2010

Podiatry as a Career in Australia

Filed under: Interesting — Tags: , , — Bradley Fraser @ 3:49 pm

As a practicing podiatrist in Brisbane, Australia, I am frequently asked by parents if podiatry would be a good career for a school leaver to consider . There are many things to recommend a career in podiatry including:

  • You can be self employed: This is a choice that is increasingly being denied to other health care providers such as optometrists and even General Practitioners . Big Business controls a lot of health practices. Consider how often you see an independent optometrist these days – can they compete on price with the multinational chains?
  • Legal Issues: In Australia (unlike the USA where things are very different), podiatrists very, very rarely get sued . The nature of podiatry practice does not lend itself to accidentally harming one’s patients. Also, you never have to give your patients the bad news that their condition will be terminal.
  • Working Hours: Emergency call outs are very unlikely. This is a desirable fact for those among us who like their sleep uninterrupted.
  • Financial Reward: Whilst it is true that podiatry doesn’t pay as well as being a doctor or dentist , the remuneration is generally commensurate with other allied health providers.
  • Instant Gratification: One of the most fulfilling facets of being a podiatrist is the instant gratification! People come in with pain and leave happy. You will experience a plethora of bite-sized jobs each day, many with a cure you can provide immediately. From someone that has worked with unanimously grumpy customers in a past career, believe me when I tell you, it makes the day much less stressful when people leave you smiling.
  • Philanthropy: Podiatry will provide you an abundance of opportunity to help eliminate the suffering of your fellow human beings.
  • Self – Determination: Podiatry gives a professional the power to determine their own course of action for the benefit of their patients. This is unlike a career in nursing for example where one works under the direction of a doctor.
  • Clear Job roles: The only people who can claim to be a podiatrist are those with a podiatry qualification. The clear roles that this delineates relieves the requirement to find your ‘niche’ after university - as someone with a more generic Bachelor of Science degree might need to do.
  • Do you like to travel? There are many places around the world that do not train their own podiatrists including Tasmania, the Northern Territory, all of Asia and all of the Middle East. If you want to work around the the world, Australian podiatrists can gain employment in any Commonwealth country and are especially in demand in Singapore, Egypt, United Arab Emirates and other far flung fields.
  • Variety: In any given day, a podiatrist will see a huge range of complaints. There might be an ingrown toenail or two, an excruciating corn, a sporting injury, some lower back pain and at least a couple of painful plantar fascias. The key to being a good podiatrist is to be an effective problem solver. Each patient is an individual with a unique condition requiring a well considered solution.

How do you train as a podiatrist ?

To qualify as a podiatrist requires six Australian Universities:

  • Curtin University
  • La Trobe University
  • Charles Sturt University
  • Queensland University of Technology
  • University of South Australia
  • University of Western Sydney.

Last year, the entry score for the QUT was OP 8.

Stephanie Cosgrove graduated as a podiatrist from QUT in 1990 and with a Master’s degree in Applied Science (Podiatry) in 1996. Since 1991, she has worked in private practice as a Podiatrist Brisbane. She received three university prizes during her studies, including the award for excellence in design and manufacture of orthotics. Brisbane has been the site of her private practice since 1991 which has grown to four locations and eleven staff. If you want to Walk Without Pain consider a visit to Brisbane’s most innovative podiatry practice today. Call for an appointment now on 1300 A1 Feet.

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August 7, 2010

Eight Steps to Great Web Design

Filed under: Interesting — Tags: , — Bradley Fraser @ 9:21 am

Take control of getting your site created by a developer and comprehend the process it will save you money and get you a site that actually works the intended purpose!

1. Comprehending your business and how you are currently established in your market.
In order to create a site that truly meets your requirements; you first need to have a full comprehension of your business including your products, and/or services and more importantly their market position. You then have to examine how you want to explain your business and what it offers in 7 seconds or less. Sounds impossible? Well that is the average time that a user will consider the point “is this site I searched for?”.

2. Budget and estimation
Have a budget in mind and don’t be afraid to let the developers know what it is. In saying this: BE REALISTIC, $500 will never see a great web site created, nor will they be anything left in the bank to market it.

3. The creative process
Be loaded with example sites and more importantly the elements of the site you like so they can acquire an understanding of what you would like to see on your site and also what you find frustrating about other sites. This will construct a good profile and analyze not only what type of site to construct for you but your tolerance to colours, animations, layouts etc. for your requirements which will allow for fast development. The more interaction and information you give them in the beginning the more time you will save everybody in the long run by getting what you want 1st time round. Check with the designers on how many rounds of changes come with the contract, most will allow for a total conceptual redesign only once and 2 rounds of changes after that.

4. Production and Content
After the home page design is created, the developers will more than likely acquire the general layout of this concept and then formulate the inner page template. It is this template that will be repeated for most of your pages for your site.
Provide your content in a pre-proofed word processed document; don’t get too creative with the document fonts etc. as these will not be kept when the content is copied into the code of the site. It is suggested that you do use bolding, underlining, headings and sub heading though ,as these highlights are transferred into the site and are crucial later on in not only interacting with the reader but for Search Engine Optimisation.
One last tip for content; present a decent amount of content but formulate it in a way that a reader may achieve a summary of what you are trying to present across in the 1st couple of paragraphs and an image or to. The rest of the paragraphs that get into finer details ARE FOR GOOGLE !

5. Development Programming and CMS
If your website contains Content Managed Areas (CMS) or has any other dynamic sections the developers will wrap your design around a content management program such as Joomla or Drupal or they may have a custom built system. Make sure that you get to see how the CMS system works on another site they have developed or an example site they may have. it is essential that you know that you can use and comprehend the system when your site is complete.

6. Testing and training
We work closely with the developers to test your site especially if there are any CMS or special programs that have been created for you. You can guarantee if it is has just been written for you then it will not operate 100% first time round. This is a where things can get ugly in the process you must understand the way the program operates and test it as if you were normal website user. If it doesn’t make sense to you, odds are it won’t make sense to your audience. Make sure you test your website on more than just your browser, try to test it on Internet Explorer, Firefox and Safari. All of these browsers are on the internet for free!

7. Launch – going live
When the developers are ready to make your site onlive make sure you have completed the above testing step until you are happy that this website is the best representation of your business / product it can be. Remember even though you can change things after going live it is still a poor reflection on your business if there are spelling mistakes or broken images when you launch.

8. Marketing
There is little point in having a website if nobody visits it, make sure as part of you contract you have considered search engine optimisation and or search engine marketing as part of your website build. This is the absolute most important factor of the whole process. If you are the only one looking at your site then you are in trouble.

Remember Search Engine Optimisation is about 30% Onsite (getting your site correct for Search Engine to index correctly) and 70% Promotion. Any developer who tells you otherwise hasn’t been in the industry too long.

For more information about web design Brisbane, contact Web Site Blue. Our web designers understand marketing as well as design.

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August 6, 2010

Tips to Creating a New Business Logo

Filed under: Interesting — Tags: , — Bradley Fraser @ 2:44 am

A logo is a central step to creating a business. It is the face of your business. And like your face expresses the tone of your business, indicates the service and reveals the professionalism or lack there of.

People spend a lot of money on the formation of their logo and walk away with no artwork files. Then a couple months down the track when they require to put signage on their new building they cannot track the design studio down that formulated the original logo for them and so incur costs to have it recreated. This is needless and may cause complications when trying to replecate the logo exactly as done originally.

We have created some basic tips you for to think about when creating a logo. Hopefully these will help you from experiencing any future obstacles.

Tip 1
First things first - you need to decide if you would like your logo to have an accompanying icon. It is desired that if your service or product name is not in your business name then perhaps an icon will assist in conveying a clear message across to your target audience.

An icon can add an extra element to your branding in that you could use the icon on its own on collateral where perhaps you are searching for a more illustrative finish without losing recognition.

A perfect example of this is the well-known and executed Fedex logo.

Tip 2
Colour can be an crucial decision as it not only could alter the output costs but can also margin your output use. Think about the end result and what you will be assigning your branding onto in the future. Make sure your designer is aware of this as they should design accordingly.

Tip 3
Insure you get a back up disk of your logo as a master file and make sure that it includes all the files required for the different printing formats.

Creative software updates frequently and some programmes become obsolete. Assure you have a copy of your logo as a PDF - with the text converted to curves.

Tip 4
Using images in your logo is not very easy to regulate. For example it is hard to to reverse into black and white. Images also have limitations when it comes to size - they can only be reproduced to a certain size before they start pixilation.

Tip 5
Using gradients in your logo is not recommended. This too can have limitations when it comes to output for ie: gradients are hard to reproduce when embroidering fabrics.

Tip 6
Confirm sure the font is legible. Some logos need to be reproduced on small pieces of collateral ie: post stamps. It is important that in this case the text is
legible.

Tip 7
Confirm that you get a copy of your logo in CMYK high resolution 300 dpi (for printing use) and RGB 72 dpi(for web use).

Tip 8
It is important to have a style guide of your logo. It will clearly show you how to use your logo so it looks exactly the same every time it is reproduced. This allows you to keep your corporate image consistent.

Tip 9
Make sure that you get a letter from the design studio declaring that you own the copyright to your logo.

If you follow these tips then not only will you get a well-designed logo but you will also own the artwork. And when it comes to reproducing your collateral you will be doing it the most cost effective way.

For logo design Brisbane and web design Brisbane, contact graphic design Brisbane today for a free two hour consultation.

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