Aussie Web Directory

August 17, 2010

Repairing Flooded Carpet: A cheap job is a good job right? Wrong….

Filed under: Interesting — Bradley Fraser @ 2:40 pm

Don’t let an amateur 24 hour carpet cleaner show up to repair your carpets damaged by water. These are the things you need to be wary of:

Overcharging. An amateur water restoration cleaner may pack the job up with superfluous extras. E.g. using dehumidification for drying the flooded carpets isn’t always needed.

Not using the correct equipment. They sometimes use equipment from hire businesses for the carpet. This is permissible, but a professional water damage professional will own all their equipment so they can offer a speedy response and hopefully a better value job.

The right moisture metre. If they don’t have the proper moisture meter, they cannot tell when the carpet is dry enough. This enhances the risk of future mould growth. Removal of the mould may be required.

If they aren’t specialised. There are a lot of “Carpet Cleaners” in this industry who do repair work on the “side.” i.e. they don’t do this sort of task everyday. Be aware of this. Repairing water damage to carpets is an art. Removing and repairing and reinstalling the carpet should be completed by a professional, otherwise it can be damaged irrepairably.

You might be asking, how do I find a good Flood Restoration techinician? Below I have listed some signifiers to look for when hunting around for a carpet flood damage business:

How large is their Yellow Pages advertisement: This can be a sign of how much repair work they are doing already. A full-size Yellow Pages ad can cost more than $50 000. So if they have paid for a big ad, you can have some expectation that they will deliver the goods.

Where do they show up in Google? The higher the rank in Google, the more click-ins there are for the business.

What Qualifications do they have? The fundamental qualification required is a IICRC qualification for Applied Structural Drying and Water Damage Restoration.

Do Insurance companies use them for their carpet water damage jobs? This is a better indicator. If insurance companies hire them, the business is very likely to be efficient at their work. Insurance companies will tend to use the providers that offer them the top value for the fee.

How much Equipment do they have? They should own a minimum of 100 Air movers. If they possess this many, this shows they have been running for a good while. We took 8 years to accumulate that many wet carpet drying air movers.

What kind of commitment can you get from them by calling them? See if you can pin them down to a set price for water extraction, water removal and initial inspection. If they can’t give you a price for this in the least, you know they are not interested in serving you, so go with someone else.

Response Time – Our Water Damage Brisbane-based business is premised to a 59 minute response time to water damage emergency. The repair needs to be done ASAP. Mould can come inside a 24 hour period.

If you follow these tips you are sure to locate a Flood Damage Restoration technician who knows how to do the job.

If you have carpet water damage Brisbane, call us for flooded wet carpet drying. Brisbane storm season is approaching and you may need storm damage carpet cleaning. Brisbane and surrounding areas serviced.

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August 12, 2010

Podiatry as a Career in Australia

Filed under: Interesting — Tags: , , — Bradley Fraser @ 3:49 pm

As a practicing podiatrist in Brisbane, Australia, I am often asked by parents if podiatry would be a good career for a school leaver to contemplate . There are many things to recommend a career in podiatry including:

  • You can be self employed: This is a prospect that is increasingly being denied to other health care providers such as optometrists and even General Practitioners . Big Business controls a lot of health practices. Consider how often you see an independent optometrist these days – can they compete on price with the multinational chains?
  • Legal Issues: In Australia (unlike the USA where things are very different), podiatrists very, very rarely get sued . The nature of podiatry practice does not lend itself to accidentally harming one’s patients. Also, you never have to give your customers the bad news that their condition will be terminal.
  • Working Hours: Emergency call outs are very unlikely. This is good news for those among us who like their sleep uninterrupted.
  • Financial Reward: Whilst it is true that podiatry doesn’t pay as well as being a doctor or dentist , the pay is generally commensurate with other allied health providers.
  • Instant Gratification: One of the most fulfilling things about being a podiatrist is the instant gratification! People come in with pain and leave happy. You will see a plethora of bite-sized jobs each day, many with a cure you can provide immediately. From someone that has worked with unanimously grumpy customers in a past career, believe me when I tell you, it makes the day much more pleasant when people leave you smiling.
  • Philanthropy: Podiatry will provide you a great deal of opportunity to help relieve the suffering of your fellow human beings.
  • Self – Determination: Podiatryallows a professional the power to determine their own course of action for the benefit of their patients. This is unlike a career in nursing for example where one acts under the direction of a doctor.
  • Clear Job roles: The only people who can claim to be a podiatrist are those with a podiatry degree . The clear roles that this defines relieves the need to find your ‘niche’ after university - as someone with a more generic Bachelor of Science degree might need to do.
  • Got the urge to travel? There are many places around the world that do not train their own podiatrists including Tasmania, the Northern Territory, all of Asia and all of the Middle East. If you want to work around the the world, Australian podiatrists can work in any Commonwealth country and are particularly in demand in Singapore, Egypt, United Arab Emirates and other far flung fields.
  • Variety: In any given day, a podiatrist will see a huge range of complaints. There may be an ingrown toenail or two, a painful corn, a sports injury, some lower back pain and at least a couple of painful arches . The primary skill required in being a good podiatrist is to be a great problem solver. Every patient is an individual with a unique problem requiring a well considered solution.

How do you train as a podiatrist ?

To qualify as a podiatrist necessitates) a four year Bachelor of Health Science degree course {available at six Australian Universities:

  • Curtin University
  • La Trobe University
  • Charles Sturt University
  • Queensland University of Technology
  • University of South Australia
  • University of Western Sydney.

Last year, the entry score for the QUT was OP 8.

Stephanie Cosgrove graduated as a podiatrist from QUT in 1990 and with a Master’s degree in Applied Science (Podiatry) in 1996. Since 1991, she has worked in private practice as a Podiatrist Brisbane. She received three university prizes during her studies, including the award for excellence in design and manufacture of orthotics. Brisbane has been the site of her private practice since 1991 which has grown to four locations and eleven staff. If you want to Walk Without Pain consider a visit to Brisbane’s most innovative podiatry practice today. Call for an appointment now on 1300 A1 Feet.

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August 7, 2010

Eight Steps to Great Web Design

Filed under: Interesting — Tags: , — Bradley Fraser @ 9:21 am

Take control of getting your site conceived by a developer and know the process it will save you money and aquire you a site that actually works the intended purpose!

1. Knowing your business and how you are currently established in your market.
In order to establish a site that truly meets your requirements; you first need to have a full understanding of your business including your products, and/or services and more importantly their market position. You then have to acknowledge how you want to explain your business and what it offers in 7 seconds or less. Sounds impossible? Well that is the average time that a user will consider the point “is this site I searched for?”.

2. Budget and estimation
Have a budget in mind and don’t be afraid to let the developers know what it is. In saying this: BE REALISTIC, $500 will never see a great web site created, nor will they be anything left in the bank to market it.

3. The creative process
Be furnished with example sites and more importantly the elements of the site you like so they can achieve an understanding of what you would like to see on your site and also what you find frustrating about other sites. This will build a good profile and realise not only what type of site to construct for you but your tolerance to colours, animations, layouts etc. for your requirements which will allow for effective development. The more interaction and information you accord them in the beginning the more time you will save everybody in the long run by achieving what you want 1st time round. Check with the designers on how many rounds of changes come with the contract, most will allow for a total conceptual redesign only once and 2 rounds of changes after that.

4. Production and Content
After the home page design is made, the developers will more than likely collect the general layout of this concept and then create the inner page template. It is this template that will be duplicated for most of your pages for your site.
Provide your content in a pre-proofed word processed document; don’t become too creative with the document fonts etc. as these will not be preserved when the content is copied into the code of the site. It is inferred that you do use bolding, underlining, headings and sub heading though ,as these highlights are transferred into the site and are essential later on in not only getting the point across to the reader but for Search Engine Optimisation.
One last tip for content; provide a decent amount of content but present it in a way that a reader may get a summary of what you are trying to get across in the 1st couple of paragraphs and an image or to. The rest of the paragraphs that get into finer details ARE FOR GOOGLE !

5. Development Programming and CMS
If your website contains Content Managed Areas (CMS) or has any other dynamic sections the developers will wrap your design around a content management program such as Joomla or Drupal or they may have a custom built system. Make sure that you get to see how the CMS system works on another site they have developed or an example site they may have. it is essential that you know that you can use and know the system when your site is complete.

6. Testing and training
We work closely with the developers to test your site especially if there are any CMS or special programs that have been made for you. You can guarantee if it is has just been written for you then it will not work 100% first time round. This is a where things can get ugly in the process you must understand the way the program operates and test it as if you were normal website user. If it doesn’t make sense to you, odds are it won’t make sense to your audience. Make sure you test your website on more than just your browser, try to test it on Internet Explorer, Firefox and Safari. All of these browsers are available to download on the internet for free!

7. Launch – going live
When the developers are ready to put your site live make sure you have completed the above testing step until you are pleased that this website is the best representation of your business / product it can be. Remember even though you can change things after going live it is still a poor reflection on your business if there are spelling mistakes or broken images when you launch.

8. Marketing
There is little point in having a website if nobody visits it, make sure as part of you contract you have discussed search engine optimisation and or search engine marketing as part of your website build. This is the absolute most important factor of the whole process. If you are the only one looking at your site then you are in trouble.

Remember Search Engine Optimisation is about 30% Onsite (getting your site correct for Search Engine to index correctly) and 70% Promotion. Any developer who tells you otherwise hasn’t been in the industry too long.

For more information about web design Brisbane, contact Web Site Blue. Our web designers understand marketing as well as design.

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August 6, 2010

Tips to Creating a New Business Logo

Filed under: Interesting — Tags: , — Bradley Fraser @ 2:44 am

A logo is a crucial step to forming a business. It is the face of your business. And like your face represents the tone of your business, gestures the service and screams the professionalism or lack there of.

People spend a lot of money on the creation of their logo and walk away with no artwork files. Then a couple months down the track when they need to put signage on their new building they cannot track the design studio down that created the original logo for them and so incur costs to have it recreated. This is unnecessary and may cause difficulties when trying to recreate the logo exactly as done originally.

We have created some basic tips you for to think about when creating a logo. Hopefully these will help you from experiencing any future difficulties.

Tip 1
First things first - you need to decide if you would like your logo to have an accompanying icon. It is hinted that if your service or product name is not in your business name then perhaps an icon will help in getting a clear message across to your target audience.

An icon can add an extra element to your branding in that you could use the icon on its own on collateral where perhaps you are sighting for a more illustrative finish without losing recognition.

A good example of this is the well-known and executed Fedex logo.

Tip 2
Colour can be an essential decision as it not only could change the output costs but can also limit your output use. Think about the end result and what you will be putting your branding onto in the future. Make sure your designer is aware of this as they should design accordingly.

Tip 3
Make sure you get a back up disk of your logo as a master file and make sure that it includes all the files needed for the different printing formats.

Creative software updates frequently and some programmes become obsolete. Assure you have a copy of your logo as a PDF - with the text converted to curves.

Tip 4
Using images in your logo is not very easy to regulate. For example it is hard to to reverse into black and white. Images also have limitations when it comes to size - they can only be reproduced to a certain size before they start pixilation.

Tip 5
Using gradients in your logo is not recommended. This too can have limitations when it comes to output for ie: gradients are hard to reproduce when embroidering fabrics.

Tip 6
Confirm sure the font is legible. Some logos need to be reproduced on small pieces of collateral ie: post stamps. It is important that in this case the text is
readable

Tip 7
Insure that you get a copy of your logo in CMYK high resolution 300 dpi (for printing use) and RGB 72 dpi(for web use).

Tip 8
It is important to have a style guide of your logo. It will clearly show you how to use your logo so it looks exactly the same every time it is reproduced. This allows you to keep your corporate image consistent.

Tip 9
Make sure that you get a letter from the design studio declaring that you own the copyright to your logo.

If you follow these tips then not only will you collect a well-designed logo but you will also own the artwork. And when it comes to reproducing your collateral you will be doing it the most cost effective way.

For logo design Brisbane and web design Brisbane, contact graphic design Brisbane today for a free two hour consultation.

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