1.Your business is mono-tactical in its approach to generating leads and winning new business. This is quite common – especially amongst small businesses. For example a local plumber may advertise in the local classifieds to generate 100% of his leads and sales. Some companies may use a handful of local marketing tactics. The point here is that your business will go from strength to strength if it increases the actual number of local marketing tactics used.

2.Your company doesn’t have a local marketing budget allocated, but instead will look at opportunities as they arise. This is another popular approach amongst franchisees and small businesses. The key here is that there is no pro-activeness in funding and executing local marketing strategies on a regular basis. Imagine the possibilities that arise when you regularly allocate funds to local marketing programs.

3. Your firm is oblivious to peaks and troughs in your revenue cycle and schedules local marketing activities without thinking about the impact they may have at various times of the year. Just as you wouldn’t dare plant carrots in June because they won’t grow, there my be times during the year when local marketing will have a minimal impact on your target market whilst at other times clients will be falling all over themselves to do business with you. Identifying these cycles and making the most out of them is the key to being successful.

4.Your company doesn’t track the return on investment it gets from any local marketing activity that it implements. This is possibly the biggest local marketing sin a business can commit. Without a formal review of the success of local marketing activities undertaken a company can’t realistically make a well considered decision to replicate or reject a tactic that it has used.

5.Your business doesn’t have a formal, conscious plan that incorporates the use of other people’s people and other people’s money. Your suppliers, local business associations, sponsorship properties and even charitable organisations have much power in being able to assist you in successfully marketing your business throughout your local territory. By identifying ways to use other people’s people, money, resources, advertising, business relationships, time and capital a company can expand its local marketing capability and reach.

So there you have it – some common local marketing mistakes that franchisees and small businesses tend to make and some of the ways to overcome them. By addressing one or more of these five areas a company can positively impact the number of leads and new sales it can attract through local marketing activities.

For more information about local marketing and local area marketing planning, contact Greg Mullane, Marketing Manager, LAM Plan

The first white man to discover the islands was Captain James Cook in 1778. He called them the Sandwich Islands, after the Earl of Sandwich. Captain Cook, making his first landing on the verdant island of Kauai, found the islands populated by about 300,000 natives. They were Polynesian in origin, and among the most advanced of all the Polynesians. The islands were ruled by four warring native kings.

About 30 years later, the local wars ended with all the islands united under King Kamehameha I, the wisest and most enlightened of the native rulers of Hawaii. He welcomed other lands, promoted trade and commerce. Traders from abroad brought goods for the from far lands and bought the exotic products of Hawaii in return. Unfortunately they also brought diseases for which the isolated Polynesian People had no natural immunity.

Within 100 years the native population had dropped to 50,000. In the meantime the trends which were to most the Hawaiian Islands one of the Polyglot regions in the world in ethnic origin, had started. First came the missionaries, from New England. They found native people ready to embrace a new religion, and set about converting Hawaii to Christianity.

They also saw in Hawaii opportunities for business. They established small firms to trade with the rest of the world. They succeeded so well that the children of the missionaries are now the chief directors and owners of Hawaii’s great companies, operating huge plantations and far-flung trading companies.

With the dwindling of the native population through the ravages of disease and the development of Hawaii’s plantation fields, field labor was recruited from other lands. The first groups were Chinese. Japanese, Koreans, Filipinos followed. Puerto Ricans, Germans, and Portuguese came later.

During this period Hawaii was a monarchy. Toward the end of the nineteenth century agitation for annexation to the United States began. For a brief period the islands were a republic. Annexation was accomplished in 1898, and in 1900 Hawaii became a Territory of the United States, under a governor named Sanford P. Dole. At that time two-thirds of the population were foreign-born aliens, most of them uneducated Orientals.

Impetus to the transition between an Oriental crossroads community and an integrated American society was given by the sudden impact of World War II, the bombing of Pearl Harbor by the Japanese, the establishment of the islands as one of the great military bases for the war and a staging ground for the whole Pacific Campaign.

It brought to the islands many thousands of fighting men to man the installations, and hundreds of thousands more who stopped briefly in the islands in transit between the distant fighting fronts and home areas. With the war’s end many stationed in the islands stayed to work and live; others who had sampled the benign climate and glimpsed the exotic charm of the islands, returned. With the war’s end the fighting bases became great permanent military installations with a military personnel of about 50,000.

Hawaii has a very heterogeneous population with Americans of Polynesian, Asian, European, and African extraction, immigration to Hawaii still continues. Most of the newcomers are young people. Hawaii’s varied population is reflected in the food specialties which are served. These include poi, a paste made from taro root; roast pig and coconut. The islands have superb fruits; some of them, like the passion fruit, are quite rare. Others are guava, papaya, pineapple. There are also native nuts that are unusual. All are served at the popular luau feast.

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Natural skin and mineral makeup excel because they don’t contain detergents or synthetic substances that dry and irritate skin. Plant oils closely resemble the oils in your skin and work to nourish the deep layers. Swapping from a chemical or petroleum-based skin or makeup product will make a difference and keep your natural beauty glowing.

1. Drink plenty of water: Hydrate your skin from the inside out and help carry nutrients to your skin cells. Eating lots of juicy fruit and vegetables helps too.

2. Pull on an extra jumper and turn down the heaters: A cooler environment helps reduce moisture loss from your skin. If you do put on the heater, place bowls of water around the room.

3. Keep showers short and warm: As glorious as a long hot shower can be in Winter, hot water will strip moisture from your skin. And, we all know that shorter showers save precious water.

4. Luscious lips: No-one’s lips are safe in Winter. When dry lips crack or become stressed, you increase the chance of a coldsore. Keep lips protected with a plant-oil lip balm. Petrochemical lip balms sit on the skin rather than soaking in and working to heal the skin as well.

5. Use gentle, creamy, plant cleansers: Ingredients such as sulphates, propylene glycol and alcohol can irritate and dry skin. Choose soaps hand made from 100 per cent olive oil. Shampoos that contain sulphates and chemicals can also cause itchy scalp and dry skin problems.

6. Use a natural moisturiser that nourishes your skin.
Petrochemical or mineral oil moisturisers form a layer on top of your skin rather than being absorbed in to lubricate and support the skin. Apply the moisturiser while your skin is damp to lock in extra moisture. Intensive skin boosters like rose hip, sweet almond and jojoba oils do wonders for your natural beauty.

7. Exfoliate and hydrate. Gentle exfoliation removes the dead cell layer making it easier for your skin to absorb moisturisers. Hydrating flower mists or masks help refresh dry skin.

8. Use plant oil-based makeup or mineral makeup. Synthetic-free makeup and makeup without petrochemicals is gentler and less drying for your skin. However, not all mineral makeup is pure. Some mineral makeup contains irritating and drying ingredients, so avoid those that list Bismuth Oxychloride and Talc.

Another benefit is that mineral makeup containing the minerals Titanium Dioxide and Zinc Oxide are non-chemical sun blocks that also help to protect skin from damage in Winter.

Holistic skin tips provided by Biome Eco Stores.

The West Indies are peaks of a partially submerged mountain chain—the Caribbean Andes—that once connected North and South America. They now form a 2,500-mile arc from Cuba, 50 miles off the tip of Florida, to Trinidad within sight of Venezuela. This arc forms a dividing line between the Atlantic Ocean and the Caribbean Sea.

Prior to the arrival in the New World of Christopher Columbus, the unexplored land between the Canary Islands and India was called Antilia. Columbus found not one mainland, but a series of islands, so Antilia was changed to the plural Antilles. The term “West Indies,” which is synonymous with Antilles, resulted from Columbus’ belief that he had reached India; he called the people he found on the island “Indians” for the same reason.

Two major island groupings—the Greater Antilles and the Lesser Antilles—are found in the Caribbean below the Bahamas. Within these two groupings are the islands of Cuba, Jamaica, Hispaniola (Haiti and the Dominican Republic), Puerto Rico, the U. S. Virgin Islands, the British Virgin Islands, the British West Indies, the Netherlands Antilles, the French West Indies, Trinidad, and Tobago.

There is much contrast in climate between the islands, often on the same island. Caribbean climates are always comfortable—warm but not oppressive. A few days or weeks in late summer or early autumn can be hot and humid, but the heat is tempered by northeast trade winds. The nights are always cool.

Rains are usually heavy, but brief, and vary from an average of around 50 inches in the low islands, such as Antigua, eastern Guadeloupe, Barbados, and Marie-Galante, to 100 inches and more, annually, on the mountainous islands such as Dominica. There is, in some areas, a brief wet season around April, but as a general rule the heavier rains fall between July and October.

Hurricanes, named for the Indian god, Huracan, meaning the “Despoiler, Lord of the Circular Tempest,” threaten the middle or northern Antilles from August to October, but less often now than in past years. They can be spotted days in advance and preparations made against them, with time to spare.

If you are looking for great value holiday packages and cheap international flights, contact Escape Travel today. Escape Travel has a range of holiday deals and Gold Coast holidays for all tastes and budgets.

Web directories are web sites that provide searchers with links to websites they are looking for. Web directories are totally different than search engines; with a search engine websites are listed by a computer based upon keywords that are contained within specific pages, but with a web directory websites are usually handpicked by a human and listed by category and subcategories.

When submitting your website for consideration into a web directory you are going to want to make sure the quality of your work is second to none. Stuffing your web pages with keywords and links is not going to help you in the least bit, if you do this you have very little chance of getting your website listed in any high pagerank directories.

The best thing to do is choose quality over quantity. The second thing you should do is submit your website to as many directories as possible, even the small ones. It is great to get your website listed in a high pagerank directory like google or yahoo, but if you get your page listed in a bunch of small ones you will also see great results.

One of the more controversial things you can do is use the service of a directory submitter. This person will either manually submit your website to directories or use submission software to spam out the directories until they accept your website.

If you feel that this is the way you would like to go try it; but I do not recommend this method because each directory is different and has a different set of requirements for admission. In addition if your website gets declined it will be considerably harder to get accepted when you submit your website again, so it is best to get it right on your first try. Manual directory submission is the best way to go.

Lastly make sure to write a very truthful and interesting description of your website. Once you have gotten accepted into a directory you want to make sure that your description grabs the attention of searches, in addition listing your homepage first makes more sense than listing one of your other pages because visitors to your website are more likely to go from your home page to other pages than from other pages to your home page.

If you follow these simple rules I am sure you will be very successful in marketing your website. Good Luck!

If you are looking for a web directory or a high pagerank directory, consider svguia.com We also have a quality and reliable directory submission service.

Whether your drink bottle is a stainless steel bottle, SIGG bottle or a BPA free plastic water bottle, it is important to stop mould and other deposits forming in the bottle.

Wash your drink bottles with warm, soapy water at the end of every day and let the bottle air dry upside down with the top off every day where possible.

Should any mineral deposits or lime scale form inside, fill your clean water bottle with Distilled White Vinegar and let it soak for 24 hours. Then rinse with warm water mixed with one tablespoon of bicarbonate of soda (baking soda), rinse out and let dry. Spots inside the bottle that look like “corrosion” are most likely a mineral deposit.

Fill your bottle with filtered water wherever possible. It tastes so much better, but also because water contains different minerals in every area this may affect what happens inside your bottle.

Do not allow liquids such as fruit juice to ferment inside the bottle.

With all reusable water bottles you can also try SIGG cleaning tablets and a specially-designed SIGG bottle cleaning brush, or simply a baby bottle brush. Only ever use a soft brush on aluminium bottles with lining like SIGG so as not to damage the lining. Stainless steel water bottles like Klean Kanteen and Nathan can handle a hard brush.

While all bottles are technically dishwasher-safe, it is recommended to not put them in a dishwasher. Most dishwasher powders are caustic, so they will eat into the metal of your bottle and damage the exterior pattern. Bottle tops should also not be put in the dishwasher because extreme heat expands and deteriorates the plastic.

Never freeze metal bottles as metal can split even with only a little water inside. Water does not always expand in a predictable direction! Freezing plastic water bottles is also not advisable because it may cause the plastic to breakdown and toxins to leach. It is fine to place your bottle in the refrigerator.

Tips on cleaning your water bottle brought to you by Biome Eco Stores Australia.

If you are visiting Sydney you may not have an E-Tag and will need to ring the toll road operator in order to pay the toll using your credit card. All E-Tags from Victoria and Queensland work on Sydney toll roads.

If you do not have an E-Tag you must pay by cash (where available) or pay by credit card by ringing the appropriate number displayed on the tollway within 48 hours of passing through the toll collection point. The toll road operator will charge a fee to accept your payment by credit card.

Note that cash booths are usually un-manned so it helps if you have some small change to pay the toll using the automatic collection booths.

Failure to pay tolls within 48 hours will result in an infringement notice being issued. This will be sent to the hire car company who will pass it on to you. Note that the car rental company will charge an Administration Fee for processing an infringement notice. For example, Thrifty car rental have a $35.00 fee for processing any infringement notices.

So, when driving a Sydney rental car be sure to take note of the many toll road signs and be prepared to pay to drive. To find more information about driving in Sydney visit car hire Sydney.

I understand now that there are different grades of stainless steel and the quality will affect how it wears and what toxins it may impart to food or liquids stored in it. How will this quality affect my choice of a stainless steel drink bottle? There are important features to consider when choosing a reusable stainless steel bottle

Stainless steel is always manufactured using chromium, because it is what makes steel “stainless”. Other elements are also used including nickel, nitrogen and molybdenum. These elements can leech into liquids, so it is very important that the bottle is made from high quality, 18/8 food-grade stainless steel - but also that you trust the manufacturer is telling the truth when they say what the bottle is made from. Some will claim to make the bottle from the thinnest and cheapest stainless steel they can in order to reduce manufacturing costs and hence increase profits.

Other features are also important:

• Are the lids made from a BPA free plastic?
• Can you see sharp corners or joins inside where dirt and bacteria can build up?
• Is the thread around the screw top easily cleaned?
• Will the lid leak and can you buy a replacement lid without buying a whole new bottle?
• Does the manufacturer provide a guarantee?

Consider who the manufacturer is. Do they have a long history of quality, who are the real people behind the company and what is their story? In 2004, Klean Kanteen was the first company to make a water bottle from stainless steel. They have continued to lead the way with innovative stainless steel products. Another leading sports hydration company making high quality stainless steel bottles is Nathan, using a clever straw drinking mechanism. Perhaps the grandparent of all stainless steel is Thermos, whose name has become synonymous with insulated bottles for hot water. Many of us grew up taking “the thermos” on a picnic.

From an environmental point of view, is a stainless steel bottle more eco friendly than a plastic bottle? A Life Cycle assessment study published in the New York Times in 2009, considered the environmental and health impact of stainless steel bottle from the extraction and processing of its ingredients, to its manufacture, distribution, use and final disposal. It found that if your stainless steel bottle takes the place of 50 plastic bottles, the climate is better off.

From a human point of view, who made the bottle and was that person treated fairly and compensated for their time. This is the hardest criteria to judge because few of us can actually visit the factories in China where most of the bottles are made. We can at least always go to the manufacturer’s website and ensure they have published a statement about their factory and worker conditions. Again, as with most things in life, we have to make a judgement call on whether we trust the company and what they are saying.

Written by Tracey Bailey, Founder of Biome eco friendly retail stores.

Concrete is made from natural materials and can also be mixed with some recycled materials; the concrete itself can also be recycled. Concrete is so versatile as its durable, the materials are readily available and it can take in then release heat better than other floor coverings as concrete polishing doesn’t change the thermal mass of the floor which is a property that enables materials to absorb, store than release heat.

The materials in concrete absorb the energy slowly and hold it for a long period of time which can help to reduce heating and cooling requirements. Concrete floor polishing eliminates any need for additional floor coverings, all of which would require manufacturing and transportation so polished concrete reduces the effects on the environment. Depending of the quality and condition of the concrete, polished concrete has a longer life cycle than traditional floor coverings and if correctly installed by a qualified specialist in concrete floor polishing it can last forever which reduces the environmental waste which would be caused by replacing carpet, vinyl and tiles.

A polished concrete floor will resemble a polished stone floor; with a high-gloss finish the floor will have a mirror like effect. Polished concrete floors also improve the air quality, unlike carpet it doesn’t trap pollutants or bacteria and the surface is reflective which will reduce the need for unnatural lighting. Polished concrete has many more benefits which cannot be achieved from any other traditional floor covering. The concrete floor polishing process uses non-toxic chemicals, and no sealers or solvents are required.

Concrete floor polishing is created by processing the concrete surface by means of a mechanical process which involves grinding and refining the surface using diamonds till a desired finish is achieved, this process takes some time and only a qualified specialist in concrete floor polishing should be appointed to install a polished concrete floor. Polished concrete enhances the new or existing concrete which reduces the use of energy draining manufacturing processes and fossil fuels used for traditional floor coverings.

There are many different results that come from polished concrete floors by using multiple abrasives which are measured in grits which are generally applied from roughest to finest and each density will refine the surface in preparation for the desired finish. A specialist in concrete floor polishing may use up to nine different grits to achieve the durability, reflection and clarity of polished concrete and will apply a densifier which has a chemical reaction in the concrete resulting in a hard crystalline structure making the concrete floor more durable and resistant to stains, offers extra protection to the floor and prevents water from penetrating the surface. These reasons and more are why polished concrete is the eco-friendly and sustainable flooring solution which cannot be compared to any other flooring option available.

Concrete flooring is a great option. If you are considering polished concrete in Brisbane or concrete polishing on the Gold Coast , and would like a free onsite evaluation call (07) 5549 3573 now. We have offer our unique high-gloss finished backed with a 10 year warranty in Brisbane, Gold Coast and Sunshine Coast.

Why is this becoming popular? Firstly, it allows you tailor your wedding around a favourite holiday destination or place of significance. Did you dream of getting married on the beach, frangipanis in your hair and a golden sunset, but you are stuck in the city? Dream no more, tropical weddings are affordable and professional with many tropical destinations offering specialist wedding and honeymoon packages.

Destinational wedding packages can be tailored to suit your dreams. From romantic couple only escapes to complete family and friends getaways.

When thinking of taking your wedding away, beachside nuptials appear to be the preferred escape and Cairns, the Great Barrier Reef in Australia is the perfect destination. Cairns offers happy couples a variety of options. A ceremony on the beach, with the sand between your toes, or something more formal in a seaside chapel, followed by a beach reception with tables set up in the sand. Arrive by car, or for something different, you can kayak or even sky dive into your nuptials. Many couples have experienced the thrill of this in Cairns, Australia and it brings a whole new meaning to pre-wedding jitters or nerves.

Is this not close enough to the water for you? In Cairns, you can even get married underwater, while diving the Great Barrier Reef. Don’t believe me! ~ It has been done, underwater photographers are available to capture your special moment with nemo and a graceful sea turtle as your witness.

If that is too extreme, but you want to include a visit to the Reef in your destinational wedding, then simply plan a half day or full day trip around your nuptials. There are plenty of combinations available in Cairns Australia, from a helicopter trip to an isolated coral cay, to an exclusive charter taking you to a remote, pristine coral reef.

What about your guests? Cairns and the Great Barrier Reef in Australia are considered a must visit destination for many people. Everyone wants to go there, most just need an excuse. Make your wedding a trip of a lifetime for you and your guests by bringing them to Cairns.

As well as being a part of your special day, this tropical paradise offers a range of exciting activities. Reef trips, rainforest excursions, beach horse riding, tropical taste tours and some of the world’s leading spa retreats are all found here.

If you lean more green than blue in your wedding choices, Cairns is the only place on earth where World Heritage tropical rainforest slides down to meet the golden beaches and fringes of the Great Barrier Reef.

These are the world’s oldest continually surviving tropical rainforests and you can get married here, celebrating your love in this pristine nature’s paradise. Let towering cathedral figs be your altar, mossy pavers your aisle and falling leaves your confetti. Rainforest weddings can be as formal or informal as you like. A range of chapels are nestled amongst the greenery for more traditional ceremonies, or slip off your shoes and take your celebrant somewhere remote for a memorable ceremony.

Your guests will thank you for bringing them to this amazing tropical paradise. When they are not at your wedding, they can enjoy luxurious accommodation, explore the reef and rainforest, cuddle a koala or even take an outback tour.

There are many activities to choose from that the wedding party and guests can enjoy. There could be activities such as shopping, snorkeling, boat rides, guided tours or even wine tasting. Just keep in mind that it is typically the bride or groom or their families footing the bill so be sure not to tell your guests the cost of the bill because they more than likely would feel uncomfortable having someone else paying for them.

The great part of destination weddings is that it is usually more intimate and typically only the close family and friends come. So you could have more personal activities. You could have a sleepover the night before the wedding and have everyone over to the hotel for movies, drinks, and popcorn.

Just remember that for many of your guests your destination wedding may double as their vacation. So be sure to find out their plans so that you don’t over book. Some guests may choose to plan their own activities.

Any activities you choose, your destination wedding will be sure to be special and a long lasting memory for many years to come.

When planning your destinational wedding, make sure you use a professional Cairns wedding photographer, because you will want to capture your Cairns Wedding Photography in the best possible light. Photographers can also capture amazing images of you, whilst scuba diving in Cairns

If you believe the news, Schoolies is all about drugs, sex, music, motor vehicle accidents and violence. It isn’t. It’s just that the media play to established prejudices so they can sell products that appeal to the over 55 viewing audience.

Notwithstanding all the bad publicity about Schoolies week, tens of thousands of Australian teenagers have a memorable time during their post exam Year 12 break. The reality is that because of all the bad publicity, Schoolies is now a very safe activity well serviced by police, ambulance and volunteer organisations like Red Frog. The local and State governments pour lots of taxpayer’s resources into helping keep Schoolies safe.

If you or your children are considering going to Schoolies this year, here 10 tips to improve safety and enjoyment.

Fights - get help, don’t get involved
When lots of young men, and more recently, young woman, congregate and consume alcohol, there is an increased chance of disagreements leading to fights. If one of your friends gets involved in a fight, don’t get involved, get help from police or other authorities. If you get involved one of two things may happen: you will get hurt, or you will hurt somebody. Both can have very bad consequences.

Learn what a standard drink looks like
If you are going to drink alcohol, drink in moderation. Three to four standard drinks in a six hour period would be a reasonable amount. Ask your parents what a standard drink of beer, spirits or wine looks like, or read the label. A standard drink is a lot less than you may think.

Use protection
Did you know that 500 babies are conceived at schoolies each year? Boys will be boys and girls will be girls. Unfortunately this leads to unwanted pregnancies and the spread of nasty diseases. If you are going to indulge in sexual activities, use protection.

The Police are there to help you
Police love Schoolies week. It means they get to do what’s called “Specials”; lots of overtime. If you do get involved with police be respectful and don’t be a smart-mouth. You will not win a battle of wits or a physical encounter. And having to fetch your parents or guardians and go to court the next morning is not a good look.

Leave no one behind
When at Schoolies team up with a friend or two and don’t get separated. At the end of the night’s activities make sure you are still all together and do what the Marines do: leave no one behind. That cute guy you met will still be around tomorrow morning. Give him your number and agree to meet-up in the morning. In the morning light of a sober day you may have to reconsider.

Have an escape and evasion plan
If you are really unlucky and everything turns pear-shaped, make sure you have an escape and evasion plan. Agree with your friends a secret code word that when spoken means “lets get out of here right now and meet up at the agreed location”. Make sure you have enough cash, enough clothing and all the location details you need to get back to your emergency rendezvous point to plan the next move.

In case of emergencies
A lot of people don’t know this but police, ambulance officers and other emergency service workers when dealing with an unconscious person look in the address book of the person’s mobile phone. They are looking for an entry called ICE. It stands for “In Case of Emergency call this number”. Make sure you have an ICE number in your phone. It could be a friend, it could be a parent or guardian. Do it now.

Watch out for the unknown silent killer
Do you know what the biggest life-threatening risk at Schoolies is? It’s not drugs, car accidents, or violence or the other risks reported in the news. It is sunburn. The second degree burns you get during schoolies week this year may turn into the skin cancer that kills you in 20 or 30 years time. As the ad says, slip on shirt, slop on some sunscreen and slap on a hat. Get in shade in the hotter parts of the day and if you are drinking alcohol, drink at least one glass of water for each standard drink.

Watch Out for Valuables
Lots of young excited people tend to attract thieves and other low-life. If you are going to Schoolies only take stuff you are prepared to lose. Borrow you Dad’s old clunky mobile phone, leave the fancy jewelry and shoes at home, don’t make yourself a target by strutting around with the latest iPhone or notebook.

A Note to Parents
If your child is going to Schoolies make sure they understand that’s it’s OK to call them at any time of the day or night. Preplan an emergency pickup point. Work out a way they can get emergency cash in a hurry.

Want to book some accommodation for schoolies? For schoolies gold coast or schoolies Lorne, visit bookschoolies.com and browse and book the wide range of locations both in Queensland, New South Wales and
Bali.

As a result, marketing communications for most services haul around a heavier load than communications for products. A bright red Porsche 911 convertible, for example, chants loudly and beautifully for itself. Very few services shout for themselves at all.

We implicitly give trust to most products. We trust that our new tyres won’t blow out, our brown sugar will taste sweet, and our aspirin will relieve our headaches without bad side effects. But we are far less trusting and certain about most services.

We fret that our lawyers and auto mechanics will do more than necessary, and charge more than is warranted. We are concerned that the latest weight loss service will fail, just like the two before it. We worry that our remodelers will exceed their budget and finish weeks after they promise. We worry that the collection agency we hire for our service will harass our clients worth keeping and collect only a small part of our outstanding receivables.

So unlike communicating about products, communicating about services must make the service more tangible and real, and must reduce risk for the worried prospect. It’s not like selling Porsche automobiles.

For more information about services marketing and making services more concrete, visit Rob Johnson’s Twitter page. Sponsored by Rob Johnson of http://seocairns.seovoodoo.com.au/

After 2 years of meticulous research and web development, HelpMeSis.com.au was officially launched in Sydney on 1 January 2010. This comprehensive website acts as a useful portal for busy Australian women, showing them the very best Australian online shopping sites and information websites.

The extensive and informative guide to Australia’s best and most relevant websites was created to help time-poor women find quality products, information and services quickly and easily. Its launch was the culmination of two years of labour by former high school teacher Veronica Ryan.

“Over the past few years, I have visited and revisited many thousands of Australian websites and have hand picked hundreds of the very best to be included in the HelpMeSis website,” said Ms Ryan. “I have chosen these websites for their overall quality, integrity and security and their usefulness and relevance to Australian women,” she said.

The website listings and reviews have been organised into logical categories. Along with a logo, name, link to the site and description of products and services, Ms Ryan has also included practical details such as each company’s ABN and shipping information for shopping websites.

“To have all this information available on one website means women no longer need to visit dozens of individual websites first to find out exactly what they offer and whether they provide online shopping and Australia-wide shipping. They can compare all of this on the HelpMeSis website and only visit the most relevant website, saving them a great deal of time,” said Ms Ryan.

The manual selection process for included websites, together with the navigational simplicity of the portal, its sheer comprehensiveness, detailed information and overall relevance to Australian women, sets HelpMeSis apart from other online directories.

In addition to Australian shopping websites, the HelpMeSis portal also includes a number of themed information sections. A ‘Green Guide’ offers a great deal of information about green products and services and links to quality businesses that sell natural Australian organic products. The ‘Useful Information’ section provides answers to many common queries Australian women have. A complete ‘Parenting’ and baby shopping section gives links to Australian stores specialising in quality parenting & baby products and to sites offering expert information and advice for parents.

Other noteworthy sections on the HelpMeSis website include a ‘Health and Fitness’ section and a ‘Leisure’ section, which offers links to websites providing What’s On information for all Australian capital cities and the Gold Coast. The site further features a blog spot and people can sign up to receive an informative monthly HelpMeSis newsletter.

Men needn’t feel left out either, as Ms Ryan has also launched a ‘brother’ site, aptly named HelpMeBro.com.au where men can shop online at the best Australian online shopping sites. This guys-only site has many of the features of the women’s site but has been styled for men and doesn’t include any of the ‘girly’ content.

To find out more, please visit the HelpMeSis and HelpMeBro websites.

Germany was far in front of other countries in another factor too: armament. A range of 30 mm (1 inch) cannon, radically new high-speed cannon with multiple-revolver chambers, very large recoilless guns, spin-stabilised air-to-air rockets fired in salvoes, and wire-guided air-to-air missiles were all under test before the Luftwaffe s defeat. They gradually inspired similar developments in other countries: one German gun, the Mauser MG 213, led to the American Pontiac M-39, the French DEFA, the Russian NR-30, the Swiss Oerlikon KCA, and the British Aden, all of which are still in use.

Many early jet fighters were fitted into more or less conventional airframes. The fighter often considered the ultimate achievement of the piston era, the long-range North American P-51 Mustang appeared both in a twinned double-fuselage form and, with few changes, as a US Navy jet.

But the US Air Force decided to wait a year until its makers could sweep back the wings and tail at 35 degrees, which German research had shown could lead to higher speed. The result was the F-86 Sabre, which in 1948 set a speed record at 1,080 km/h (671 mph) and outflew all other fighters. Later versions carried radar and rockets and reached 1,150 km/h (715 mph).

During the Korean War (1950-3) the F-86 met a previously unknown machine built in the Soviet Union, the somewhat lighter and simpler MiG-15, and although the MiG could climb higher and had heavy cannon, the Sabre’s skilled pilots and better equipment gave it the edge in combat.

North American’s next fighter was the F-100 Super Sabre, which exceeded the speed of sound in level flight. The MiG bureau built the twin jet MiG-19, which was even faster, and is still in wide use. The US Air Force ordered various all-weather interceptors with largely automatic radar and flight control systems so that, with guided missiles, they could intercept and destroy enemy aircraft without the pilot ever seeing them.

The British ordered a jet-fighter flying-boat, but discovered that this way of doing business without airfields resulted in an inferior fighter. The Americans suffered similar problems with a ‘hydroski’ fighter, which could dive faster than sound, but took off and landed on retractable water skis.

Two even stranger fighters were designed around powerful turboprop engines and, standing on their tails, screwed themselves vertically into the air (they were intended to operate from the confined decks of warships or merchant vessels). Britain built high-altitude supersonic fighters with ‘mixed power’ from a turbojet and a rocket. In 1957 the British Minister of Defence suggested there would soon be no more manned fighters at all, only missiles. The Americans stuck to fighters, but made them very large and armed them with missiles, but no gun.

Today the wheel has turned full circle. In the past 10 to 20 years there has been a powerful wish to get back to the ‘eyeball-to-eyeball’ type of confrontation of the man in the Sopwith Camel. The pre-eminent Western fighter, the McDonnell Douglas F-4 Phantom, was rebuilt with an internal gun, a rapid-fire 20 mm (0.79 in) cannon with six barrels firing up to 6,000 rds/ min, and a slatted wing to pull tighter turns in combat.

New small fighters appeared, such as the General Dynamics F-16, which, although bigger and heavier than any single-engined fighters of World War II, are nevertheless small and light by comparison with such impressive machines as the Grumman F-14 Tomcat, McDonnell Douglas F-15 Eagle, and MiG-25 Foxbat, The RAF’s next interceptor, the ADV (Air-Defence Version) of the Panavia Tornado, is a careful midway compromise, smaller than the three monsters just listed, but with two engines, long range, powerful radar, and extremely effective Skyflash missiles.

Modern interceptors defend vast blocks of airspace up to 160 km (100 miles) in radius, with powerful radar able to look down at the surrounding land and water and spot low-flying intruders trying to slip through the defences unnoticed. Their task is eased by the presence of special surveillance, early-warning, and AWACS (Airborne Warning and Control System) aircraft, with enormous radars and sophisticated command and control systems to manage all a nation’s defences in the most efficient way.

There is no better feeling than being in the cockpit during your jet fighter flight. Jet fighter flights and jet fighter joy flights are the ultimate gift giving and receiving experience that will be remembered forever. Your jet fighter pilot experience is available in Melbourne, Cairns and Townsville. Visit flyingwarbirds.com.au for more details.

Blessed with an ideal climate all year-round, featuring temperatures in the summer months (October-April) of 29-33 degrees C, and winter (April-October) 25-29 degrees C, Cairns can offer some of the world’s most interesting natural attractions, the reef, the rainforest and the Australian outback, and they are all here awaiting your visit.

The very friendly locals of Tropical North Queensland will display the kind of warm and efficient hospitality that has become the standard to aspire to for other tourism spots. Adventure tourism, night life, dining and shopping multiply the charm and attraction of this internationally secret city.

If you have been here previously, welcome home. If you are here for the first time, bathe in our attractions and enjoy your holiday. Queensland’s premier regional city, Cairns is the international gateway to Tropical North Queensland. It is a vibrant cosmopolitan city with warm, sunny tropical days offset by cooling onshore vespers.

Enjoy a walk along the pathed Esplanade or satisfy your tastebuds in one of the city’s many multi-cultural, diverse and award-winning eateries. Cairns grants access to the World Heritage listed Great Barrier Reef and the Wet Tropics Rainforests along with the Australian Outback. Cairns, with its international and domestic airport, is the first stop for many visitors who want to see the Dundee Australia. Bask on the tropical beaches, snorkel on the reef and experience the unique tropical rainforests that date back to when Australia was part of ancient Gondwanaland, many thousands of years ago.

Take a dip in the modern Esplanade lagoon, then cast your eyes across the calm waters of Trinity Inlet and you will view coastal ranges and mangrove areas that have not changed since the site was branded by Captain James Cook in 1770. The beautiful Esplanade Lagoon is the perfect place to spend a sultry day soaking up the sun and wading in the lagoon’s cool and inviting shallows.

There are many shady spots to take refuge from the sun in the heat of the day, as well as cooking facilities. The boardwalk has unique displays of Cairns’s local history and has many exercise facilities for those keen on getting a bit of exercise.

Cairns is very well suited to travel on foot, or transport by bicycle. Well frequented paths and dedicated walking tracks abound. A tour of the Cairns Botanical Gardens is not to be neglected. It boasts 38 hectares of native Aussie gardens which are kept to big city botanical garden standards, and many plants found here cannot be seen elsewhere.

Positioned among the plants is a cafe and restaurant, which is open every day for breakfast and lunch. Entry to the gardens is free.

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While donations often underpin the fundraising of many of these community groups, money is also often generated by the selling of fundraising products. Most fundraising groups continually search for new and interesting ways to fundraise, in order to keep their core support group (made up of parents, relatives and friends) interested and dedicated. The internet is used almost exclusively these days by fundraising groups in order to find interesting and profitable methods by which to raise much needed funds. There are literally hundreds of fundraising companies available these days offering an abundance of ideas and products that can be used for fundraising purposes.

The majority of people assume that fundraising is as simple as holding bake sales, cent auctions or some other organizational activity until enough money is raised. If you only want to raise a small amount of money these ideas may be fine, but for many groups this approach is too uncertain and too limited to be very effective. Most fundraising groups that have been around for a while need to raise money consistently in order to keep their group financially viable.

Deciding which fundraising program to run is a difficult decision, because it all depends on the particular fundraising group as to how much funds are required, and how much time has been allocated. Brainstorming at your monthly meetings is usually a good way to go about the process of deciding on new fundraising options, and the simple ideas are usually the best. It’s advisable to stick with fundraising ideas that are simple, easy to run, take up minimal time, and will gain you the most profit.

Of course planning ahead is the key to running a successful fundraiser. No matter what fundraising company or type of fundraiser the group chooses to run, the planning is paramount. Tasks should be allocated to each member, and plenty of time should be allowed for each task, so that they can be completed in a timely and efficient manner, and even if there are hold ups or other problems, the fundraiser can finish on the designated date. What time of the year to run the fundraiser is another important decision in the planning process. The fundraising group should carefully do its homework, and organise for the fundraiser to run at a time of the year when there are no other major events taking place, so that the whole focus will be on the fundraiser.

Gold Star Gifts and Stationery are fundraising specialists. They supply their novelty gifts and stationery items to schools, clubs and other community groups for fundraising purposes. They offer large discounts to fundraising groups, and free delivery. So if you’re looking for school fundraising ideas, ideas for fundraising or new fundraiser ideas, contact them via their website for more information on their fantastic fundraisers.

When direct marketing is embraced to establish connections or relations between the marketer and the consumer, it is too easy to suggest that all forms of direct marketing communications achieve a closer relationship, a closer bond between the two parties. Such a conclusion exaggerates what generally happens in the marketplace.

Direct marketing is all about generating a direct response from the consumer and about direct communications to the consumer. A direct response is needed to generate better understanding of the advertising message or to motivate transactions. Direct communication is simply about media reach efficiency. Relationship marketing is a concept that transcends these pragmatic direct marketing objectives.

Kotler appropriately positions the concept of relationship marketing as one which applies principally to business-to-business situations:

Smart marketers try to build up long-term, trusting, `win—win’ relationships with customers, distributors, dealers and suppliers. That is accomplished by promising and delivering high quality, good service, and fair prices to the other party over time.

It is accomplished by strengthening the economic, technical, and social ties between members of the two organizations. The two parties grow more trusting, more knowledgeable, and more interested in helping each other. Relationship marketing cuts down on transaction costs and time; in the best cases, transactions move from being negotiated each time to being routinized.

Outside of `membership’ or `continuity’ programs, there are two basic ways to approach consumers. The first is with a product and price combination considered to be `the standard’. That is, the proposition is essentially of long standing and relies on the features and benefits being competitive. The second way, normally of short-term duration, is a `special offer’. Direct marketing textbooks are full of the theory, practice and case histories relating to `the offer’.

The choice of basic propositions or selection of special offers depends on the circumstances of the individual firm and its competitive environment. The right proposition or offer can make a world of difference to response cost-effectiveness.

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It has all the ingredients that are sought by the hard working executive to relax and recharge their batteries. Stunning beaches, a consistent climate, world class restaurants, great surf and an endless supply of cold beer. However hidden beneath the surface of this holiday paradise is the fact that it is consistently producing and training world class athletes.

Pat Rafter who was ranked number 1 mens singles tennis player in the world in 1999 and won 2 US open titles at Flushing Meadow, was honing his tennis skills from an early age in Eumundi,(he went to the same primary school as Kevin Rudd, the current Australian Prime Minister).

Gary Elkerton was raised in a beachside caravan park in Mooloolaba, where he honed his surfing skills. He finished runner up on the world tour three times in the 80’s and 90’s and won the Quicksilver Masters in France in 2001. Alexandra Headland, Point Cartwright, Old Woman Island, Moffats and Double Island Point are where he learnt his trade.

Mal Meninga was raised in the Sunshine Coast hinterland, starting his A grade Rugby League career with Palmwoods then moved onto the Nambour All Whites. He went onto captain Australia as well as lead the Maroons to four straight State of Origin series wins as coach (the best coaching record in the history of Origin). He also holds the world record for shortest political career when in 2001 he resigned within 28 seconds of announcing he was running for parliament.

Ian Baker-Finch grew up in Nambour and joined the PGA tour in 1979, he gradually built a reputation as a world class golfer through the eighties finally winning the most coveted major in golf, the 1991 Open Championship.

After retiring from the professional tour he became a commentator for CBS in the States and gained worldwide press headlines when he stood by the 18th green commentating at the 2007 Barclays tournament, to be hit on the head and laid out unconscious by a stray shot from the American Rich Beem.

Other world class athletes from the Sunshine Coast include Grant Kenny who grew up in Maryborough and won canoeing bronze in the LA Olympics of 1984, Billy Slater who grew up in Nambour and has become one of the stars of the NRL as well as representing Australia and Josh Constable, born and raised in Noosa, who won the World Longboard title in 2006.

The Coast is also currently home to Evonne Cawley(winner of 6 Grand Slam singles tennis titles), who lives in Sunshine Beach, Michael O’Connor (represented Australia at Rugby Union and League) who lives in Sunshine Beach, Raelene Boyle(winner of 7 Commonwealth Games gold medals and 3 Olympic silvers in the 100m and 200m) who lives in Buderim and Lisa Curry-Kenny (winner of 7 Commonwealth games swimming gold medals), who lives in Minyama.

If you are looking for Sunshine Coast accommodation, particularly a Mooloolaba resort, you will find the best Mooloolaba apartments at Bluewater Point resort.

“Duplicate Product Code - The product you’ve entered has already been activated by an existing Steam account and is therefore invalid. Your activation of Order of War Retail has not been completed.”

You see this game is “Steam Powered”, which means you have to have an internet connection and a Steam account to install the bloody thing. Oh, it is written on the box, in about 4 point type on the back.

I suspect the Steam Powered is a clunky and unreliable way of trying to overcome software piracy.

So now I have to go through the process of either returning the game to the retailer when next it opens in the new year, or work through the Steam help desk process to try and get it fixed.

Based on the feedback on the Internet about Steam support, I think I’ll just return the game to the retailer, get a refund and ask them what non-Steam powered games they have.

You see the Steam CD Key reactivation process is a pain. You have to register for yet another Steam account, no, you can’t use the Steam account you created when you first install the game.

The process is along the lines of:

1. Register a support account at Steam support
2. Confirm the email
3. Find the support request area
4. Realise that you have to take a digital picture of the back of the instruction book to prove that you did, in fact, buy the game.
5. Borrow a digital camera. Hey Steam Support - not everyone owns a digital camera !
6. Take the picture of the back of the instruction book
7. Upload the picture to your PC
8. Complete the support request and attach the digital picture from your PC
9. Return the digital camera from where you borrowed it
10. Wait for Steam support to get back to you with an answer. Who knows how long that will take over the Christmas period.
11. Write a blog post slamming the whole Steam system

I don’t know, we can land a remote vehicle on Mars, but we can’t some up with a simple and reliable software activation process.

Do not, I repeat, do not buy Steam powered games. Especially if you don’t want to disappoint a child on Christmas day.

Angry Dad of Disappointed Child

There are mountains down the centre of the island, the Vancouver Island Ranges, dividing it into the rugged and wet west coast and the drier east coast with a more rolling landscape. The highest point on the island is the Golden Hinde at 2,195 m (7,200 ft), lying within the Strathcona Provincial Park, and there are a few glaciers here, the largest of which is the Comox Glacier.

The west coast is rocky and mountainous, characterized by fjords, bays and inlets, while the interior has many rivers and lakes, of which Kennedy Lake, northeast of Ucluelet, is the largest.

At the southern tip of the island is the elegant capital, Victoria, with its historic parliament, narrow streets dotted with cafes, pubs and colourful gardens, and boats floating lazily in the sparkling harbour. There is an abundance of sights to experience here, including the world-famous Butchart Botanical Gardens, with over a million plants. The gardens are divided into themed areas, such as Japanese or Italian, and each is a beautiful garden in its own right.

Activities available in this big outdoors include skiing, white-water rafting, caving, mountain biking, surfing, sailing, diving and snorkelling, bungy jumping and many other exciting pursuits. There are deep-sea fishing trips for halibut, salmon and chinook, whale-watching excursions or kayaking in the inlets of the Pacific Rim National Park.

Trekking and hiking through the wilderness is also popular here, and can be done on horse or on foot along the trails in the fir-lined woods. Wildlife viewing is becoming more and more popular, with black bears high on the wish-list, and ecotours by boat can offer sightings of bald eagles, sea lions and sea otters.

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