Aussie Web Directory

November 4, 2009

Fundraising for Community Organisations

Filed under: Interesting — Tags: — Bradley Fraser @ 12:23 am

Fundraising has always been a leading source of income for many organisations like community groups, sporting clubs, and the Parents and Friends (or Parents and Citizens) Associations of schools. With restricted financial help from governments, nearly all of these establishments would not be financially viable without the tremendous and tireless fundraising exploits of their members. For instance sporting clubs charge membership fees but with expenses ever growing, it would not be feasible for them to exist financially without fundraising.

The sorts of fundraising opportunities nowadays are many and varied. There is a plethora of fundraising entities out there trying to entice organisations to utilize their services. From selling bottled water, wrist bands, homewares, clothing, jewelry and show bags to horse riding riding, shopping tours and engraving bricks and pavers. The options are truly amazing and seemingly endless.

Schools and sporting clubs have traditionally stuck by the occasion honoured techniques of fundraising by selling donuts, lollies, chocolates and biscuits. Over the past few years, however, because of child obesity issues from poor eating traits and under working out, nearly all of these established fundraising products have started to fall out of favour with fundraising entities.

This has allowed the less traditional fundraising ideas to get a foot in the doorway so to speak of this multi-million dollar industry.

So where do you turn to when you wish to get started with fundraising? Say as an example your child is in their second year of school, and you have determined to become more actively concerned in the comings and goings of their school. You attend the first P and C Association meeting of the year, and you end up on the Fundraising Committee for the year. You want to impress your peers; you like to do something positive for the environment and do the job successfully.

There are many factors why the school might need to fundraise. It might need funds for quite a few extra computers in the library, or new playground equipment or perhaps they would love to see a roof over a new walkway. What to do, where to get moving to raise the required funds? Presently most people are turning to the internet.

The internet has in a very short space of time become the most popular and powerful tool for locating details, much more widely used now than the local newspapers or the yellow pages. When searching for ideas or information, most people now don’t consider any options apart from the internet. There are many search engines for sale to the internet user, like Yahoo!, Bing, Altavista, Ask and Lycos. But by far the hottest search engine on the web is Google.

ComScore is a marketing study company that provides marketing information and services to nearly all of the internet’s largest businesses. According to estimates released by comScore at the conclusion of 2008, Google ended the year with 63.5 percent market share of all search queries performed in the U.S that year! That’s a large slice of the pie.

Google provide a Keyword Tool, which allows access to facts regarding the most popular search phrases used by internet users when searching on Google. The most popular search terms carried over to Google for fundraising are as a matter of fact fundraising, fundraiser, school fundraising ideas, fundraiser ideas, ideas for fundraising, fundraisers and fundraising ideas.

The results from these searches show a wide variety of sites that the user can access, the majority of them being fundraising directories that list many hundreds of fundraising entities offering their services.

One of the best websites in these search results appears to be goldstar.net.au which is the web address for the Brisbane based company Gold Star Gifts and Stationery. This company supplies novelty stationery and gift items to schools, clubs and organisations Australia wide for fundraising purposes. They provide free delivery, no upfront costs, and the fundraising entity keeps 50% profit from the sales of their products. So if you’re looking for fundraising, fundraiser ideas or fundraisers, check out Goldstar today.

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